E-Commerce Platform Revamp
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →I craft digital products for early-stage startups. 51,144 projects shipped.
Last updated 2026-06-10 09:00 UTC. See my work →
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Design Director
Read case study →From concept to spec, we validate direction through competitive analysis
Accessible interfaces across multi-platform. I ship design systems
Audit your design practice. I offer workshops
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Sarah Chen, Founder, Series B Fintech
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Creator Collective Marketplace
Stands out from previous design leaders. Raised the bar for how we think about collaboration and excellence.
— Lisa Rodriguez, Cofounder, Fortune 500 Tech
I'm booking for partnerships. 2026 cycles are booked.
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
I've audited 9,460+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.